Following a significant and strategic rebranding process, LAKE launched its new Service Charter, reflecting a cohesive new array of branding elements, including a modernized logo.
LAKE’s new corporate branding is the culmination of the transformation which started on the 25th May 2012. After 5 years of building an established and strong brand as a leader in the Sierra Leone entertainment industry, the new generation of senior leadership outlined an updated strategy and defined the company’s mission.
“LAKE’s new corporate branding strategy is built on our rich corporate history as an established industry leader and incorporates the growing opportunities our leadership team is pursuing going forward,” noted Alhaji K. Tarawally, Chief Executive Officer of LAKE Production Company Limited. “Building on our long years of experience, we are leveraging our core capabilities and industry expertise to create significant, business value for the entertainment industry by advancing beyond Event Management to Creative technology, Dissemination & Media booking, Social media strategy & implementation, Resource management, Business consulting, Content Syndication, Measurement & Optimization, Corporate, Political and Celeb Branding.
LAKE’s brand stands for more than organising national entertainment events. Together with our team, customers and entertainment shareholders, LAKE is building a sustainable future for the Media and Entertainment market in Sierra Leone.”
LAKE Production is the only event management company that has the legal and sole ownership franchise to organize and manage the following national entertainment events in Sierra Leone including; National Entertainment Awards (NEA), National Music Awards (NMA), Miss Mano River International Beauty Pageant, Miss Freetown Beauty Contest, National Hip-hop Music Awards and National Music Festivals…All of which are registered with the Corporate Affairs Commission and Office of the Administrator and Registrar General of Sierra Leone.
LAKE Production became a legal entity on the 25th May 2011. But its real beginning can be traced in October 2009 from Premier Media Company Limited where a renowned broadcaster, Alhaji K. Tarawally popularly known as Laj-K, teamed up with a group comprising young Sierra Leoneans from a wide spectrum of the society with the intention of forming a social organisation aimed at hosting shows only. This group included a Lawyer, Journalist, Accountant, Marketer, an Actress, ICT Specialist and Banker, to name a few. Some of the most challenging experiences became the building blocks upon which newer experiences were created.
In its early formative years, LAKE Production was first registered as a Community Based Organization (CBO) with the Freetown City Council. On the 25th May 2012, Laj-K decided to take a step further by registering it as a Business Enterprise under the Administrator and Registrar-General. After successfully organizing three annual National Music Awards, the founder and CEO decided to upgrade the business from a Business Enterprise to a Company Limited by Guarantee, on the 30th March 2017.
LAKE Production Company Limited was established to become the best source of television, music video, photography, design, production and creative thinking—not just in Sierra Leone, but the West Africa sub-region as a whole. After more than seven years of experience in event management, digital technology, marketing, branding, photography, public relations and media production, LAKE’s creator Alhaji K. Tarawally envisioned a company that could leverage all of those experiences in an uncommonly effective way with the primary objectives of enhancing standards, employment, sales and innovation.
The Founder and CEO of LAKE Production Company Limited, Mr. Tarawally is a household name in Sierra Leone with many beautiful personalities that we will continue singing forever, having successfully worked for most of the top media institutions in Sierra Leone during the past 14 years of his media sojourn. Suffice it to say for now that there are three icons that help us explain it all: in the first place, he was the Head of Programme of the biggest Media Empire in Sierra Leone (Television, Radio, Newspaper and Printing Press) – Africa Young Voices for almost three consecutive years, before rising to the position of Head of Monitoring and Quality Control–with a wealth of 14 years’ experience in Mainstream Journalism, Event Management, Marketing, Branding, Public Relations and Communication Consultancy.
Secondly, he is an academic and is presently a lecturer at the Mass Communication Department at the LICCSAL Business College, an affiliate to the University of Sierra Leone – teaching Broadcast Media, Multimedia and Public Relations.
The third icon of Mr. Tarawally is that he is an entrepreneur, having managed retail operations, overseen successful and profitable national events, launched initiatives in ways that have never been previously done, created work that has been honoured with international and national awards.
Creative skill, experience and insight are not characteristics that bloom after a few days or weeks of sunshine and rain. They are constructed, dismantled and discovered through unexpected challenges, unforeseen opportunities and uncommon belief in the abilities that are often only partly tangible but still truly obvious.