Putting this brief piece together is a deliberate decision. And among many reasons, the desire to write it is borne out of the necessity to make an attempt to throw some light on the misconceptions of the concept of corporate social responsibility (CSR).
In my view as a public relations tutor, the use of such an expression in so many different contexts has demonstrated either ignorance of the concept or a deliberate attempt especially by corporate institutions by cherry-picking the philanthropic aspect of CSR – corporate philanthropy – which by all means, has the proclivity to boost their corporate image.
In Sierra Leone for instance, each time a business house or corporate institution doles out funds or assistance in some other form to organisations, clubs or other groups, either the benefactor or beneficiary will refer to such assistance as being in line with the former’s corporate social responsibility. Essentially therefore, CSR has become synonymous with doing good in the community or society in which the corporate institutions exists and operates. Against this background, any attempt at elucidating this concept should begin with some historical trace of the evolution of the theory of corporate social responsibility.
The United Bank for Africa (UBA) recently held its inaugural Senior Leadership Forum, reflecting the strategic importance and growth potential of the Group’s pan-African business. UBA Group Chairman Mr. Tony O. Elumelu convened the Forum to review the impressive growth of the Bank’s African network over the past 11 years and to provide a platform to reaffirm and embolden its strategic goals.
A Prolific Nigerian author and novelist Chinua Achebe in his book titled, ‘Things Fall Apart’ said the lizard that jumps from the high Iroko tree to the grounds says it would praise itself if no one did.
This wise and thoughtful adage is in a direct response to Sierra Leone’s leading and most credible fishing entity that contributed greatly in various avenues of human development and the economy of the country.
One of Sierra Leone prestigious and splendid hotel overlooking the west part of the country’s capital Freetown, called Country Lodge Hotel at Hill Station has been widely acclaimed by foreign guests and investors for it distinguished and encouraging service delivery in line with international standards and best practise.
Speaking to several investors from Brussels who spent over one month at the Country Lodge Hotel told African Young Voices that , the hotel is not only exceptional and unique in attending to guests , but also its provides excellent service delivery in term of providing food and other services to its guests like any other world class hotel .
According to them, they really enjoyed and had nice time overlooking the panoramic view of mountains adjacent to Country Lodge Hotel, coupled with the beautiful and unique Atlantic Ocean view that can be compared to the world’s finest beaches.
“Customer service is wonderful and exemplary and the windy atmospheric condition and locality of the Country Lodge Hotel encourages guests in need of hotels with advanced and modern facility with enviable hotel management operations,” the guests observed.
In a chat with General Manager of Country Lodge Hotel Jamal Shallop, he maintained that he finds love and happiness in doing such a business and as a Sierra Leonean, it is incumbent upon him to take positive part in promoting the country’s economic and tourism sectors by investing in hotel management.
He said he has vast knowledge and manifold experience in Hotel management and services, and that he has operated Country Lodge for over decades with a unique and competent hotel management system that has won the hotel admiration, credibility, excellence and laurels.
Jamal Shallop revealed that he has presently embarked on a rigorous construction of additional rooms, conference centre, commodious parking bay and other facilities to extend and expand of the general operational component of the hotel for the convenience of guests.
Country Lodge Hotel, he went on has provided job opportunity for a considerable number of Sierra Leoneans and when the ongoing construction work is completed, he intends to employ more Sierra Leoneans and at the same time reduce the countrys high unemployment trend.
He encouraged investors and other guests to cooperate with Country Lodge Hotel as it is well recognized and publicized for excellent service coupled with it unique operational locality on the mountains of Freetown.